A logo reflects company’s business identity. It represents the image of a business, so a logo for company should look unique and design elements of a company business logo must be simple & appealing to customers. Logo design for company should be created with great care and thought by a logo designer as it is the logo of a company that differentiate it from its competitors in the business market.
In general, three types of logos are created by logo designers which are text logos, symbol logos and combination logos (includes both text and symbol). In a text logo, you will see the name of company written in a calligraphic style, logo of Gucci is an example of a text logo. In a symbol logo, you will see a symbolic image representing company’s name and McDonald’s logo is good example of a symbolic logo. Logo of Ferrari is an example of a combined logo that has both symbol and text.
Companies take care while they decide to create a logo for business and make sure that their logos go in line with the concept of their business, so they hire professional logo designers to do the job for them. A creative logo is one that does not only represent company image but also give customers the idea about company’s products and services. A logo for company dealing with sport items should be vibrant and sportive to reflect its identity creatively.