Every company needs a logo to define its business but it does mean any logo can work for a company. Only a good logo design can aid company to define its business image in a positive way to potential and actual customers. The question arises: What is a good logo design for company?
If your logo has following 7 elements in it; then, it means you own a good logo:
Element No. 1: Keep It Simple
Simplicity is the first element required for good logo designs. If your logo is simple; then, your target audience will be able to remember it easily.
Element No. 2: Must Show Significance
Good logo is one that is meaningful so a company logo design must depict its business image to the targeted audience.
Element No. 3: Uniqueness Is Key:
Uniqueness is essential for good logo designs. A company logo must distinguish it from its competitors.
Element No. 4: Should Be Versatile
A good logo should be versatile so that it can be used on different mediums like business cards, brochures or on the internet.
Element No. 5: Must Be Timeless
A good logo is one that does not become obsolete with the passage of time.
Element No. 6: Should Look Equally Good In Grey Scale
A good logo design is one that looks equally good in black and white as it appears in color.
Element No. 7: Must Be Appropriate
A good logo is one that is designed in accordance with psyche of your customers. For instance, if business of company is selling of toys; then, one should incorporate childish colors, fonts and mascot in its logo.
In a nutshell; simplicity, meaningfulness, uniqueness, flexibility, timeless existence, appropriation and equivalently good appearance of a logo in both color and grey scale are elements what makes a good logo design.